Akio spent 25 years of working for Isuzu Motors as a designer. He shares stories about his experience in the car and motorbike industry. Akio also talks about the changes in the past and the future of design.
Hariz shares his experience in product design and talks about the flow of product development from ideation to confirming the working prototype.
Umberto spent the past two decades focusing on an integrated approach which encompasses product and interior design. Hubbe.rs asked him about the meaning of 'good design' and how to achieve a balance between functionality and design.