How to build the best website for your brand?

coding Feb 26, 2018

Interview with Udit Veerwani ex-CTO at Hubbe.rs

We conducted an in-house interview with our very own, and talented Hubbe.rs ex-CTO, Udit Veerwani. A software developer with a BSc. in computer science, and over six years of agency experience, Udit is a passionate expert of desktop and mobile applications, websites, and various consumer, technical products.

Hubbers is on the quest to find as much information as possible about how to build a good website and what creators have to pay attention to before starting to build one for their business. Here are some of the most important questions to ask, and some useful advice from Udit:

1. First of all, we have to ask! With your extensive agency experience, why and how did you end up working with Hubbe.rs?

I am genuinely passionate about computers, and I wanted to stand out (just like my custom built websites!). Working for an agency gave me all the knowledge, experience and edge that I needed but I want to be able to showcase what I do. With my entrepreneurial spirits, there is no better place than a dynamic start-up to show my real potential.

2. What are the most relevant details of a good website?

A website has to achieve a specific goal and provide users what they want and need out of the website experience. This can be:

  1. Brand recognition
  2. Conversion
  3. Platform to provide tools to its users

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3. How much does it cost to build a good website?

It is variable. The industry standards for I.T. work are around 95-125USD/hour. Conversion-focused websites are often the fastest and most cost-effective to make because those are focused on one, specific function. That is to generate conversion such as selling, and buying something or initiate subscriptions. Those websites cost around 3,900-5,500USD, although once we add E-Commerce to the package, it can quickly escalate up to 9-10,000USD. In hours, that work translates into anything between 2-6 weeks.

Websites that provide brand recognition cost around 9-10,000USD and take around 4-6 weeks to build. The most expensive and time-consuming is to develop platform–type websites. Here the price varies broadly depending on what tools are needed. The average cost of platforms is around 28-40,000USD and takes at least three months to create.

4. Building a website versus “drag and drop” templates?

These days website templates are increasingly popular. They are fast, easy to manage, no coding or computer science knowledge (beyond basics) required, and a very simple website can be up and running within a couple of hours, while even a bit more complicated one can be created in a few days or weeks.

Template-based websites are fully functional, but we should not forget that those are just templates. They are focused on fast functionality without much customization (even if it is advertised differently, customization is only possible within a set frame). All template-based websites look and work quite the same way hence there is a minimal opportunity (read: none) to stand out and offer something amazing. We don’t compete with template-based websites; we offer an entirely different, highly customized experience.

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5. What do you suggest to creators to pay attention to before they start building their website?

• The most important first step is to decide about the purpose of the website. Without one, it is difficult to create proper targeting and functions.
• It is also recommended to be ready with the entire branding of the product or service. That way we can properly coordinate colors, images, fonts and the overall look.
• The brand needs to be clear on who the targeted customers are/ will be. Why? Because we build it to communicate with them, and to them directly.
• Budget: understand what the requirements are and how much money can you spend on the website. If money is limited, choose a template and make the most out of it but don’t expect magic. If you have a suitable budget, I certainly recommend you to go for a custom-built design.

6. What is the flow of the website creation?

  1. The first step is to clarify what the customer wants
  2. Create a proposal that contains all important functionalities, tools, deadlines, and costs.
  3. Once the contract is confirmed, we move into the wireframe development phase where we create the mock-up of the website.
  4. UI and UX follows the mock-up with the actual, final design elements
  5. Development and coding phase
  6. Revision and confirmation of final look and functionality

Udit is an expert in UX, UI, website design and coding.

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Hubbers Team

co-writing stories about Hubbers creators, experts and investors co-building a better tomorrow.

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