How good product design creates a manufacturable reality

USA May 25, 2018

Interview with Barry Hutzel
Industrial and graphic designer, and owner of

Barry has over 31 years of experience in the design industry. Started his studies without automation and learned to draw and sketch on a high level. He still uses this expertise in all his work. However, he welcomed and embraced the development of various programs and the use of the computer in his design work. He is proficient in many design programs creating 3D CAD, graphic, and product design, as well as photography. His approach to design and product development is mature and shows a good deal of understanding about creating not only beautiful but functional design. Hubbers asked him to share his advice and experience about how to engage in product development with success:

1. What are your main principles when working on product design?

In my design, I always embrace the process of how to manufacture things. When creating a design, I think about how many parts the project will have, and how it all will function together. In today's highly automated world many designers don’t embrace the details of the end product, but I do. I focus on functionality and design as one objective. I put all the pieces together in working order while making the product look good too.

2. You have an impressive 31 years of design experience. What are the main characteristics of the design work needed today and how trends evolved?

When I graduated from college, there were no computers almost at all. Compared to today, everything is automated and computerized. I have adjusted to a sea of changes. I improved myself with a passion for becoming as efficient as possible in today's word, while I also have high levels of hand drawing skills that not many designers possess today.

3. Is there a method that you use when working on design projects? What makes you unique?

I offer the opportunity to solve a problem for my customer; I work on projects from start to finish. I ensure I understand the scope of the project and I do detailed research before I start working. I want to understand not only the expectations of my client but also the environment where the product expected to perform. With the conclusions of my research, I start the concept realization followed by refinements.

I embrace a design process that focuses on user influenced, and market-influenced problem-solving. This standard process that I've created can be applied to many different projects and expect to produce excellent results.


4. What do you call a "good design"?

The successful/ good design captures the essence of the designer’s ideas but one that is also based on the reality. The reality is manufacturable. Ultimately the design has to be makeable at a price that people willing to pay.

One of today's catchphrases in the industry is "design thinking." I learned this process in 1982. I go beyond design thinking, and I do "design doing." I pride myself on seeing products going into production that function, look part of the trend, and make money for my customers.

5. What are your main focus points when completing a project?

  1. When I work with a client, I also join the whole team of that company. We define the expectations and the product details together. I call it a pre-proposal conversation and then I create the proposal.
  2. After I present my plan to the client, I refine the details and do more research. The additional research helps to define the direction and sharpen the focus and direction.
  3. Once the client confirms the design, we do the concept work and presentations.
  4. In the refinement phase, I start to work in 3D and move into finalization of the product. At this stage, I am working less on the design and more on the engineering and functionality.


6. Are you able to implement your design process in a fully online environment?

I have clients where I live, and I can meet up with them in person. I am also happy to travel up to 6-8 hours to meet clients in the USA. I have clients in Oklahoma, Florida, and Chicago to name a few places, but I also work entirely online with international clients.

Barry is an expert in graphic and industrial design, graphic illustration, product concept development, and 3D modeling. He is proficient using various design programs such as Photoshop, Illustrator, Alias Studio, Keyshot, InDesign, Studio Max, and PowerPoint.


Hubbers Team

co-writing stories about Hubbers creators, experts and investors co-building a better tomorrow.

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.