The journey of product design from ideation to confirming a working prototype

Djakarta Sep 2, 2018

Interview with Hariz Rizki
Industrial Designer & Strategist at

Hariz is an industrial product designer with understanding and experience on how to create a one of a kind product as well as designing for mass production. He has over 6 years of experience in product design, graphic design, digital painting, and painting on canvas.

Hubbers is asking Hariz about his experience in product design and about the flow of product development from ideation to confirming a working prototype.

1. Who are your clients?

I am working with startups where there isn’t enough budget to hire a full-time employee for product design only. There is a substantial difference between designing products to graphic design. My clients often have some ideas, but they don’t know how to translate it into a functional design. Sometimes they don’t have clear ideas, only a vision and they lack even the funding to get started.

I can help them to finalize the design (from ideation to functional prototype) and create a 3D design to help them to start with crowdfunding or find investors. Some of my clients already have funding, and a concept, but they are not ready for manufacturing. In this case, I can help to create the design files that allow for functional (mass)production.


2. What is the flow of working on a product design?

Of course, every project is different, but there is still a general flow to starting a project and working through some standard stages:

  1. The client comes and introduces the idea.
  2. I do research about competitors, functionality, product requirements. I also check if there are any required safety regulations or standards that the design has to adhere to.
  3. I do the first sketches, and I provide some options on how the product will/can look.
  4. Discussion on the best ways to manufacture the design and create a 3D model that will get rendered.
  5. Once the 3D rendering is done, the model needs to be checked by an engineer to ensure all details are double-confirmed and fits the requirements such as electric standards, waterproofing, functionality, and if the product is ready for production.
  6. Once the CAD 3D is double-confirmed, the design is ready for manufacturing.

3. In your opinion, what is a good product design?

A good product is always functional and looks good (according to trends, expectations, markets, and technology). The primary focus is that the product needs to work and the features have to be functional. It can be the most beautiful design if it doesn't function properly, it won't do well on the market.


4. What is a reasonable timeframe for a product design

For the ideas maximum two weeks. If the client needs something fast, it can be done under 5 working days. If they want a real, working prototype, it greatly depends on the manufacturer and timeline received from them. There is no average timeframe for production and factories should be double checked in person before committing to working with a new one.

5. What are the mistakes that clients make and could be avoided?

Time management is often a challenge. I had experience with clients wanting a product but not offering proper feedback or followups. It is essential to work closely together with the designer and have a full focus on the project.


6. What do you expect from Hubbers?

I am registering on the Hubbers Marketplace as an Expert Product Designer. For a freelancer like myself, it is the perfect way to find new projects, build my network and be part of a creative community. I hope to earn money and will join the product competitions not only to win the prizes but also to showcase my expertise.

7. What do you recommend to our Hubbers creators when it comes to product design?

The creators usually have some ideas about what they are going to make, but they also need to know what is their (target) market. It’s a standard question I am always asking from my clients. Why? Because for example, if I am commissioned to design a device for a kid or an elderly person, the approach is entirely different. If my customer is able to provide a good brief, I can be very clear on the details, and that allows me to create the product 100% according to their needs.

Hariz is an expert in industrial product design, graphic design, product concept development, prototyping, 3D modeling, and digital painting.


Hubbers Team

co-writing stories about Hubbers creators, experts and investors co-building a better tomorrow.

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